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Kent combines two National Landscapes, a long and varied coast, the Metropolitan Green Belt in the west and some of the strongest development pressure in the South East. The North Downs and the High Weald between them cover a large part of the county, and many sites outside them are still within sight of them. We prepare LVIAs, Landscape and Visual Appraisals, Townscape and Visual Impact Assessments and Technical Notes across the county.

Kent at a glance

Planning authoritiesKent County Council for minerals and waste; twelve district and borough councils; Medway Council as a unitary authority
Local plansEach district has its own plan, at different stages. Maidstone adopted its Local Plan Review in March 2024; Medway is preparing its Local Plan 2041
Protected landscapesKent Downs National Landscape (878 square kilometres, designated 1968); High Weald National Landscape in the south-west, shared with Sussex and Surrey
Green BeltThe Metropolitan Green Belt across west Kent, including most of Sevenoaks district and parts of Dartford, Gravesham, Tonbridge and Malling, Tunbridge Wells and Medway
National Character AreasGreater Thames Estuary (81), North Kent Plain (113), North Downs (119), Wealden Greensand (120), Low Weald (121), High Weald (122), Romney Marshes (123)
Other constraints to check earlyNorth Kent estuary bird mitigation; Stodmarsh nutrient neutrality in the Stour catchment; heritage coast around Dover and Folkestone

The landscapes of Kent

The North Downs (NCA 119) run the length of the county as a chalk ridge, with a steep south-facing scarp, dry valleys, chalk grassland and ancient woodland. The scarp is visible across the vales below, and the ridge offers long views north to the Thames and south across the Weald, which is why so many Kent schemes turn on views from the Downs.

South of the chalk, the Wealden Greensand (NCA 120) forms a second, wooded ridge with orchards and parkland, and the Low Weald (NCA 121) is a flatter clay vale of hedged fields, small woods and scattered farmsteads along the Medway. In the south-west, the High Weald (NCA 122) is an intimate landscape of ridges, ghylls, small irregular fields and dense woodland, its pattern little changed since the medieval period.

To the north, the North Kent Plain (NCA 113) and the Greater Thames Estuary (NCA 81) combine fruit-growing farmland, towns and open grazing marsh. The Isle of Thanet, at the eastern end of the North Kent Plain, is an open chalk plateau, and the Romney Marshes (NCA 123) are a flat, open reclaimed landscape where even modest buildings can be seen over long distances.

County-wide evidence comes from the Landscape Assessment of Kent (2004), supplemented by district landscape character assessments and the management plans of the two National Landscapes.

Designated landscapes

The Kent Downs National Landscape covers 878 square kilometres along the chalk ridge from the Surrey border to the White Cliffs. The High Weald National Landscape extends into Kent in the south-west, around Tunbridge Wells, Cranbrook and Tenterden. The coast between Dover and Folkestone is defined as heritage coast.

Since December 2023, public bodies have been under a statutory duty to “seek to further” the purposes of National Landscapes. In Kent this often applies to sites outside the boundary as well: development on the vale floor or the settlement edge may be seen from the scarp, and its effect on the setting of the National Landscape is part of the assessment.

Planning policy and constraints

West Kent lies within the Metropolitan Green Belt. Since the revised NPPF of August 2026, more Green Belt sites can be put forward as grey belt. Whether a site qualifies depends on how strongly it contributes to the Green Belt purposes, which is as much a landscape and visual question as a planning one: how open the site looks, how it relates to the settlement edge, and whether it reads as countryside. Our Green Belt and grey belt appraisals set out that evidence.

Ecological constraints also shape layouts. New homes near the north Kent estuaries contribute to strategic bird disturbance mitigation, and in the Stour catchment around Canterbury and Ashford new development has to show nutrient neutrality for the Stodmarsh protected sites. These can change the developable area, and therefore what the landscape assessment assesses.

What this means for your application

  • Test the views from the Downs. A Zone of Theoretical Visibility early on shows whether the scarp, the ridge or the North Downs Way are affected.
  • Address setting as well as the boundary. Sites outside the Kent Downs or High Weald can still affect their setting and special qualities.
  • Use the National Landscape guidance. Both management plans and their design guidance are material considerations, and officers expect them to be addressed.
  • Make the Green Belt case visually. For grey belt and Green Belt sites, openness and the relationship with the settlement edge need to be shown, not just asserted.

Our experience in Kent

See also our projects.

Our Kent services

Frequently asked questions

  • It depends on the scale of the scheme and how visible and sensitive the site is. Councils in Kent will usually expect landscape evidence for development in or near the Kent Downs or High Weald National Landscapes, in the Metropolitan Green Belt, on the open marshes and coast, and for most larger housing, solar and battery storage schemes. For smaller schemes a Landscape and Visual Appraisal or Technical Note is often proportionate. We can advise on the right level once we know your site.
  • Possibly, even if it is outside the boundary. If the site can be seen from the scarp, the ridge or the North Downs Way, or forms part of the view towards the Downs, its effect on the setting of the National Landscape is relevant. We check this at the start of every Kent commission.
  • It can, depending on how strongly the site contributes to the Green Belt purposes. That turns on openness, containment and the relationship with the settlement edge, which we assess through site visits, photography and visualisations.
  • Yes. We prepare Townscape and Visual Impact Assessments for town centre, urban-edge and conservation area schemes, including taller buildings where views and heritage setting are the main issues.
  • Our fees start at £750 + VAT for a desktop Landscape Technical Note, £1,950 + VAT for a Landscape and Visual Appraisal and £2,950 + VAT for a full LVIA. Wireframes and photomontages are quoted alongside the assessment. We give a fixed fee after reviewing your site. See our pricing page.

Sources and further reading: Kent Downs National Landscape, High Weald National Landscape, Stodmarsh catchment nutrient mitigation strategy, Natural England National Character Area profiles. Information checked October 2026.

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High Wycombe office covers

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All assessments prepared by Chartered Members of the Landscape Institute

Chartered Member of the Landscape Institute